Sauber has announced a deal with famous tequila brand Jose Cuervo, whose logos will appear on the C30
Juan Domingo Beckmann, CEO of Jose Cuervo, said: "When we found out a Mexican driver had secured a seat with the Sauber F1 Team it all clicked for Jose Cuervo to support him and the team.
"It is very clear when all the right pieces fall into place things work out naturally. Sergio is a great driver racing for a superb team in the most prestigious of all sports, so why not involve the most distinguished tequila in the world, Jose Cuervo. We are convinced this will be a very successful venture for the company and for Mexico."