Mercedes executive director Toto Wolff has warned his outfit against an all out attack on the 2013 title, in case it harms the team's chances in 2014.
Mercedes has won three races this season and enter the second half of the season as Red Bull's nearest challengers, 69 points in arrears of the reigning champions.
Lewis Hamilton sits in fourth place in the championship and, alongside Nico Rosberg, has helped Mercedes to claim seven pole positions across 10 races in 2013.
Mercedes languished in fifth place in the championship last season and Wolff has urged his team to consolidate their progress rather than simply push for the title.
"If half a year ago we would have talked about championship opportunities in the drivers' or constructors' championship it would have been absolutely crazy. If you look at our competitors they have been able to perform at the top in a sustainable way," he said
"That is what we need to achieve - consolidation should be the agenda for the second half of the year, not looking at the championships."
Mercedes had previously struggled with tyre wear as despite claiming pole position in China, Bahrain, Spain and Germany, high wear on Sunday restricted opportunities for Hamilton and Rosberg during the race.
Hamilton's win during hot conditions in Hungary suggests that Mercedes is progressing with combatting their tyre wear, but Wolff remains cautious about such improvements.
"We cannot be confident, it would be the wrong approach to say we have found the golden key now. It is about consolidating and analysing, trying to translate it into the coming circuits in terms of the circuit itself, track surface, track temperatures, energy of the corners. Every track is different."
"We have to keep our head down and consolidate the win, and try to turn it into performance on the track."