Schumacher’s family launches the ‘Keep Fighting’ initiative

By on Saturday, December 17, 2016

Michael Schumacher’s family launches a new non-profit action that seeks to channel the positive energy received by the seven times Formula One world champion and his family as a force for good in the world.

The ‘Keep Fighting’ initiative aims to unite the people who are inspired by the career and character of Michael Schumacher and to encourage them to keep fighting and never give up.   

The initiative is managed by the Michael Schumacher’s office (The MS Office) and #TeamMichael on behalf of the Schumacher family and is intended as a further sign of respect and gratitude by Michael and his family to his fans. 

“We would like to encourage others to never give up,” says Corinna Schumacher.

The initiative plans to harness through its own projects the power of a ‘Keep Fighting’ community, which is inspired by those attitudes.

“This is a first step of a movement which we hope can do good in the future. The intention of the ‘Keep Fighting’ initiative is to spread the belief that giving up is not an option, a message that is valid not only in motor racing. In this way we hope to turn a terrible event, which affects the whole Schumacher family, into something positive,” explains Sabine Kehm, managing director The MS Office.

“We wanted to send a sign of encouragement at a time where people are open to it. The ‘Keep Fighting’ initiative is about courage, hope and belief in your own confidence. It is about giving back positive energy that the Schumacher family has received by so many wonderful people in the whole world. It is about a spirit which we wanted to be noticed and I am happy to admit we wanted to take advantage of the attention which we expected in these days, given we believe it is for a good cause.”

Kehm took the opportunity to make it clear once more that Michael Schumacher’s health is a private matter and there will be no updates regarding his condition.

“Michael’s health is not a public issue and so we will continue to make no comment in that regard. This is also because we have to protect his intimate sphere. Legally seen and in the longer term, every statement related to his health would diminish the extent of his intimate sphere. We are aware that this may be difficult for some people to understand but we do this with full commitment to Michael’s guidelines and can only thank people for their understanding.

“Michael has always been very protective of his privacy, even during the most successful times of his career. He has always made sure there is a clear and distinct line between his public persona and his private one. We are now celebrating the loyalty of the fans by a range of initiatives, including exhibitions, social media and now ‘Keep Fighting’. Most of the fans have expressed their appreciation and have embraced these initiatives.”

Find out more about the new “Keep Fighting’ initiative on the channels bellow:

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