Rolex has been announced as the title sponsor for the Australian Grand Prix
The ‘Formula 1 Rolex Australian Grand Prix’ is the first race of the 2013 Formula One season and will take place in Melbourne on March 14-17.
Rolex was announced as the Official Timekeeper and Official Timepiece of Formula One in December last year.
"This announcement is super news for Rolex, for Melbourne and for Formula One. Given Rolex was only recently announced as our Official Timekeeper, we are delighted they have chosen to become Title Sponsor of the first race and to begin our global partnership with such an impact," said Bernie Ecclestone.
"We are honoured to have a brand like Rolex as our Title Sponsor, this is hugely exciting for all of us here and we cannot wait to welcome them to Melbourne for the first race," added Australian Grand Prix Corporation Chairman Ron Walker. "Formula One receives a big welcome from Melbourne and Australia and we are very confident Rolex will enjoy their race in Formula One both as Official Timekeeper and as our Title Sponsor."