Red Bull to expand in motoring beyond F1

By on Tuesday, July 26, 2011

Jul.26 (GMM) Red Bull is set to expand its motoring foray beyond the championship winning formula one team.

Autocar reports that the Austrian energy drink company will use its recent F1 team sponsorship with Nissan's luxury division Infiniti to expand beyond the sport.

Team boss Christian Horner is quoted as confirming Red Bull wants to use its "expertise outside F1".

"Red Bull used to be known only as an energy drink company, but now it is recognised as an engineering team. It's a natural evolution for us to get involved in road car engineering," he said.

The first step will reportedly be a co-developed sports adaptation of an existing Infiniti car.


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