This week sees the start of the 2014 launch season as Formula 1 teams take the wraps off of the machines that they hope will propel them to success this year.
Gone are the days of extravagant launches in glamorous locations, while even team bases have been rejected in favour of an online launch or a simple roll out in the pit lane at Jerez.
After a relatively short winter break, there remains much intrigue about the design of this year’s cars as Formula 1 enters into a new era with vastly different regulations.
McLaren will set the ball rolling at lunchtime on Friday as they launch their MP4-29, their last Formula 1 car prior to the return of Honda. Having lost long-term title sponsors Vodafone, attention will be on whether they will have a replacement.
Ferrari will unveil their 2014 car online a day later, by which time the name of the machine will be known. Fans have the opportunity to choose from one of five names to give to the car that Fernando Alonso and Kimi Räikkönen will drive this season. The launch begins at 14:30 CET on Saturday
Sauber is another team to opt for an online launch as the C33 will be unveiled to the world on Sunday afternoon. Esteban Gutierrez and Adrian Sutil will drive the Ferrari-powered cars this season.
Toro Rosso is set to be the first team to physically unveil their 2014 challenger as Jean-Eric Vergne and Daniil Kvyat will take the wraps off the STR9 in the pit lane at Jerez next Monday at 17:30 CET.
The idea of four launches within four days will seem a relatively sedate concept by Tuesday morning as four teams are set to reveal their 2014 machines prior to track running beginning on the first day of testing.
Alarm clocks will be ringing early in Spain as reigning world champions Red Bull will reveal their RB10 in the pit lane at 8:40 CET, ahead of the first day of running.
Mercedes and Williams will also be in attendance at Jerez, although have yet to specify an exact time for their unveiling. Marussia’s MR03 is also set to be revealed on the first day of running.
Force India has yet to confirm when they will unveil their VJM07, while Lotus’s E22 will not be in action at the first test and will instead be revealed prior to the second test in Bahrain.
The first test of the 2014 season takes place between January 28th and 31st at Jerez.