NBC Sports Group and Formula One Management have announced a four-year partnership starting in 2013 that provides the American broadcasters with exclusive United States media rights to all Grand Prix races, qualifying and practice sessions on all platforms and devices.
NBC Sports Group will televise all 20 races of the 2013 season - four on NBC and 16 on NBC Sports Network - as well as qualifying, practice sessions, studio shows and re-airs, amounting to more than 100 hours of programming annually.
“We are thrilled to add the top international open-wheel racing series to our already-strong motorsports portfolio,” said Jon Miller, President, Programming, NBC Sports and NBC Sports Network. “Formula One is a perfect fit for the NBC Sports Group as it provides content across three platforms - broadcast, cable and digital - for nine months a year with more than 100 hours of premier programming annually.”
“NBC and its various media assets have a huge profile throughout the United States and I am obviously delighted to have concluded this agreement. I feel that they will promote Formula One to a level not seen before in the United States,” said Bernie Ecclestone, Formula One Group CEO. “I very much look forward to working with NBC. Together, we will endeavour to broaden the scope of Formula One coverage available to US viewers incorporating additional digital content in particular that has not been available before.”
NBC will announce additional programming and scheduling information, as well as on-air commentators, at a later date.