McLaren CEO Ron Dennis says that his team will feature a title sponsor in the coming weeks.
McLaren has been without a title sponsor since the departure of Vodafone at the end of 2013 and the team had hoped to announce a new one in December last year.
Those plans did not come to fruition but Dennis is confident that McLaren will soon have a title sponsor, albeit not in time for next weekend's season-opening race.
McLaren endured a difficult season in 2013 as the outfit endured its least competitive year since 1980, but Dennis likened his team to current Premier League champions Manchester United, who are struggling in the ongoing football season.
"Our cars will not feature a title sponsor at the first event," Dennis said at an event on Thursday.
"But it will definitely feature a title sponsor in the next few events."
"Why? Because I strongly believe we are Manchester United. Inevitably when you have a run of poor results people push the rate card down.
"I won't accept that. I know what this company is.
"I know what this grand prix team can achieve and that requires the correct recognition when it comes to the commercial relationship with the principal sponsor."