Lotus to begin 2013 season without title sponsor

By on Thursday, February 28, 2013

Lotus looks set to begin the 2013 season without a title sponsor.

Late last year, it emerged that the Genii-owned team was close to announcing a $30 million per year deal with Honeywell, the American technology giant.

But last month, Switzerland's Speed Week reported that the deal is now "a way off".

"We've had discussions and some of them were quite advanced," Genii's Gerard Lopez, without mentioning Honeywell, told Reuters this week.

"It's important to have the right package. And the right package is to a large extent also financial.

"I guess we could probably have signed a couple of things that leaked out but we think we are better off making sure that we sign what is the right thing for us," he added.

"We will probably end up with something during the season."

It is believed Lotus' 2013 livery was designed with the Honeywell deal in mind.

Now, in the highly-prominent red-coloured area on the top of the engine cover near the airbox, the stylised words 'Kimi' and 'Romain' are featured on Kimi Raikkonen and Romain Grosjean's cars respectively.

Lotus is the only top team without a title sponsor.


If you liked this post then share it with your friends on social media websites. You can also follow us on Facebook and Twitter to stay up to date with the latest F1 news.

On this day
  • Mika Häkkinen won the 1999 Japanese Grand Prix.