Force India reveals first image of 'fierce' VJM07

By on Wednesday, January 22, 2014

Force India has become the first team to release a picture of their 2014 contender.

The new car features the mandatory low nose as well as a striking new colour scheme.

The Mercedes powered VJM07 will be raced by Nico Hulkenberg and Sergio Perez.

"The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving," says co-owner Vijay Mallya.

"I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look."

New sponsors Claro, Roshfrans and Astana appear on the car.

"It’s been a busy winter for us on the technical and commercial front," says Mallya.

"When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet."

Technical director Andrew Green says that the cooling requirements of the new power units presented the biggest challenge.

"Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way," says Green.

"It's been a massive job to accommodate all the changes to the power unit - it's the biggest change I've witnessed in the sport since I started in 1990."

"Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis."

Green also added that the front nose pictured remains just a launch specification.

"Our nose is a launch spec and later we will have an updated front end of the car, which potentially is quite different."

"We had to take quite a pragmatic view of it and say we've got to go testing so we've got to get a car out of the door. As much as we want to push the boundaries of the impact structure, because we know how important they are for the whole car, we don't have the resources to push it to the limit in our first iteration, so we need a banker."

"The nose that is on the launch car is a banker. We've got ourselves a car that we can go testing and racing with. Several weeks ago we started pushing the design boundaries because we think there's performance in it. There are new concepts coming through."

Chief operating officer Otmar Szafnauer believes that teams that solve issues early in the season will have an advantage.

"I think it will be a year of variability from race to race," he said.

"We haven't seen a change like this for decades, so the teams that get on top of it quickly will have some opportunities early on, and as time passes we will all learn how to race with the new power units. There is a lot to think about: how to get them home, how to conserve fuel, and how to best utilise strategies in qualifying versus the race. We will learn from each other as well as the experience of racing. Those who get on top of it early will have an advantage."

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