Force India confirms Smirnoff deal

By on Friday, May 2, 2014
Sahara Force India

Sahara Force India

Force India has confirmed they have signed a partnership with vodka manufacturer Smirnoff.

Force India say that the deal is a 'fan-centric alliance [that] will be focused on helping lovers of the sport get closer to drivers, nearer to top quality race action and further away from exclusivity.'

Smirnoff and Force India will also use their partnership to 'deliver a powerful anti-drink drive message'.

Smirnoff branding will feature on the sidepods of the VJM07 from next weekend's Spanish Grand Prix, as well as on the rear wing and on driver overalls.

"It’s fantastic to see Smirnoff join the world of Formula One," said Force India team principal Vijay Mallya.

"It’s an iconic, global brand and we welcome them to the Sahara Force India family. As a team we’ve always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values. As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans."


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On this day
  • Alain Prost won the 1988 Spanish Grand Prix.
  • James Hunt won the 1977 United States Grand Prix.
  • Jim Clark won the 1966 United States Grand Prix.