Ferrari to keep Marlboro sponsorship

By on Sunday, January 23, 2011

Ferrari won 5 times in 2010, all courtesy of Fernando Alonso

Ferrari is reportedly on the brink of signing a new Marlboro sponsorship deal until 2014 with tobacco company Philip Morris.
Marlboro has been Ferrari's title sponsor since 1997, but its latest agreement is set to expire at the end of 2011. The current deal does not involve any branding on the car - tobacco sponsorship was banned in 2007 - and even the controversial barcode, which was seen by some as subliminal advertising, disappeared from the car's engine cover last year.
A Ferrari spokesman said: "The current agreement will expire at the end of this year. There is not yet any agreement for the next years but there are all the conditions to sign a new one."
The current contract is believed to be worth $1 billion over ten years.


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