Ecclestone not interested in young fans

By on Friday, November 14, 2014

Bernie-EcclestoneBernie Ecclestone says he is not interested in attracting young fans to Formula 1, claiming that they are the wrong demographic for the sport's sponsors.

In a year in which Formula 1 has been attempting to reach out to social media to attract younger fans, Ecclestone says that such a task is pointless in the sport.

"I'm not interested in tweeting, Facebook and whatever this nonsense is," Ecclestone told Campaign Asia-Pacific.

"I tried to find out but in any case I'm too old-fashioned. I couldn't see any value in it. And, I don't know what the so-called 'young generation' of today really wants. What is it?

"Now, you're telling me I need to find a channel to get this 15-year-old to watch Formula 1 because somebody wants to put out a new brand in front of them? They are not going to be interested in the slightest bit.

"Young kids will see the Rolex brand, but are they going to go and buy one? They can't afford it. Or our other sponsor, UBS — these kids don't care about banking. They haven't got enough money to put in the bloody banks anyway.

"That's what I think. I don't know why people want to get to the so-called 'young generation'. Why do they want to do that? Is it to sell them something? Most of these kids haven't got any money.

"I'd rather get to the 70-year-old guy who's got plenty of cash. So, there's no point trying to reach these kids because they won't buy any of the products here and if marketers are aiming at this audience, then maybe they should advertise with Disney."


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