Domenicali: Formula 1 must target youngsters

By on Wednesday, February 12, 2014
Scuderia Ferrari

Scuderia Ferrari

Formula 1 must target younger fans, according to Ferrari team principal Stefano Domenicali.

The Italian moved to downplay suggestions that Formula 1 is facing a problematic situation with slower cars and new power units, with a few drivers not keen on the noise emitted by the power units.

But Domenicali insists that people must wait until the full picture of the 2014 season unfolds.

"In this situation, it’s best not to rush to draw any conclusions, and play into the hands of those scaremongers, as a propensity for self-destruction serves no purpose," he said ahead of next week's second test in Bahrain.

"Every time there are changes, there are discussions, which is natural,"

"We have only had one test so far [at Jerez] when there were never more than four or five cars on track at the same time. Let’s wait until we see all 22 together before saying that everything’s gone wrong."

"Once a path has been chosen, one has to move forward in a constructive manner."

Domenicali added that while people are unlikely to be put off by the new formula, the sport needs to attract a younger fan base.

"If after a certain period of time we see that an element of excitement is really missing, such as engine noise, then we can see how best to react."

"Personally, I don’t think this aspect will keep people away from the racetracks."

"We should be more concerned with the Grand Prix event as a whole and we need to find a strategy to attract youngsters to our sport, which today has a hardcore of fans aged between 35 and 50."

"We need to get back to having the car seen as an inspirational theme and not just as a means of transport, which adds nothing to our existence."


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