Barcelona circuit boss keen for rebranding

By on Thursday, May 8, 2014
Red Bull/Getty Images

Red Bull/Getty Images

The boss of the Circuit de Barcelona-Catalunya is keen for his track to host a renamed Spanish Grand Prix.

The circuit, which joined the Formula 1 calendar in 1991, was renamed from 'Circuit de Catalunya' last year after a deal was struck with Barcelona City Council.

But circuit boss Salvador Servia would like to drop the 'Spanish' part from the race title and focus the event on nearby Barcelona.

"The 'Barcelona' brand outsells the 'Spain' brand, and it also outsells 'Catalunya' or Montmeló," he told Catalunya Radio.

"When we say we would like to name it the Gran Premio de Barcelona, it is because of today's business success. The Barcelona brand helps us a lot.

"We have around 5 million people living around the circuit. But it is difficult for us to attract people.

"The important thing is keeping all those 100,000 people that came last year and generating an economic impact, which in 2013, was 135 million Euros [for the local district]."


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