Photo credit: Sahara Force India
Sahara Force India has announced that Aethra, a leading auto parts manufacturer based in Brazil, has joined the team as an official partner for the 2012 season.
The signing of the partnership marks the beginning of Aethra’s strategy to increase its brand awareness by taking full advantage of the global audience offered by Formula One. The relationship with Sahara Force India therefore offers an exceptional marketing platform for Aethra’s growing product range. Aethra's management believe that this partnership is a significant step towards their global expansion, especially in important markets such as India and China.
Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I am pleased to welcome Aethra to the team as we prepare for the start of our 2012 campaign. Their support is important as we seek to build on the solid foundations we have established over the last four seasons and sustain the momentum we generated last year. As an auto parts supplier, Aethra is an ideal match for Sahara Force India and their understanding and passion for cars will help ensure the success of the partnership for both organisations.”
Rafael Sportelli, Aethra Chief Executive Officer: “Aethra is very proud to join the Sahara Force India Formula One Team. Both companies share a long commitment to technical excellence and strive for innovation in very competitive environments. Over the last few years this has been demonstrated by Sahara Force India’s rise through the ranks, culminating in a fine sixth place in the championship last year. Aethra is delighted to be associated with a team that is hungry for success and we look forward to an exciting 2012 season.”
About Aethra:
Aethra Sistemas Automotivos SA is one of the largest auto parts manufacturers in Brazil. The Company has been in operation for 30 years supplying auto parts to automakers operating in Brazil. It operates especially in the sectors of automotive components and tool making, having 100% of its revenues originated by automakers. Aethra is a “full service supplier”, working in partnership with automakers to develop products, to design and produce tools and mass production stamped components, parts and welded assemblies, and to complete body shell platforms.
About Sahara Force India Formula One Team:
Sahara Force India Formula One Team is currently in its fifth year of competition in the FIA Formula One World Championship. The team was born in 2008 when Dr. Vijay Mallya, Chairman of India’s iconic UB Group and Kingfisher Airlines, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team.
