The Kimi Rally Monster Cool Lounge

[redstorm]

Ok, dumb American here....... So they are racing dirt bikes??????

[luieluv]

Kimi Räikkönen, Mark Webber and Sebastian Vettel at Red Bull Mobile Party

[miezicat]

it seems to be always on 6.12.
there are some videos on youtube from last years, looks like fun
http://il.youtube.com/results?search_qu ... ustaa&aq=f

http://www.fin-enduro.com/hlmk/

[Claudie_Schnaudie]

Wow it seems to be fun (for men)

Thanks Wolfie, Julia and Miezchen

[Julia]

Kimis season review is up on his homepage:

http://www.kimiraikkonen.com

that guy just loves his new rally-challenge.... I'm so glad for him! Hopefully he get it sorted out with a good rally-deal in his pocket to next year... atleat he doesn't sound much worried about it...

[Julia]

Wow it seems to be fun (for men)

Thanks Wolfie, Julia and Miezchen

yeah, after watching a couple of videos ... looks definitely like a guys thing!

[Claudie_Schnaudie]

Wow it seems to be fun (for men)

Thanks Wolfie, Julia and Miezchen

yeah, after watching a couple of videos ... looks definitely like a guys thing!

Yep!

[Anelise]

Courtesy maki OF

Kimi Räikkönen Red Bull Challenge
http://www.youtube.com/watch?v=y512eLgRV_E

[beefree88]

Courtesy maki OF

Kimi Räikkönen Red Bull Challenge
http://www.youtube.com/watch?v=y512eLgRV_E

Wohoo! That was fun. I wish it would have been longer. Thanks!

[Lunna]

funny one
http://www.youtube.com/watch?v=8ec0nSRX ... re=related

[sleenster]

http://sportti.com/uutinen.asp?CAT=1-2&ID=185536

Jari-Mari gives Kimi a 7/10 for the season. That sounds about fair to me.
And I think he says people expected too much from Kimi's first season.
Could someone be nice enough to lend a hand with the translation (or just a summary)?




---------

And whose helmet is that? Is that Kimi's?



Pic is from this article: http://yle.fi/urheilu/lajit/moottoriurh ... 80497.html

[Kriss]

http://sportti.com/uutinen.asp?CAT=1-2&ID=185536

Jari-Mari gives Kimi a 7/10 for the season. That sounds about fair to me.
And I think he says people expected too much from Kimi's first season.
Could someone be nice enough to lend a hand with the translation (or just a summary)?

7/10 Latvala is a nice guy

[Mar]

http://sportti.com/uutinen.asp?CAT=1-2&ID=185536

Jari-Mari gives Kimi a 7/10 for the season. That sounds about fair to me.
And I think he says people expected too much from Kimi's first season.
Could someone be nice enough to lend a hand with the translation (or just a summary)?




---------

And whose helmet is that? Is that Kimi's?



Pic is from this article: http://yle.fi/urheilu/lajit/moottoriurh ... 80497.html

Jari-Matti is always nice when he talks about Kimi.

About the helmet: It looks very much like Kimi’s from 2007, the one he won the championship with.

[Andreas]

Jari-Marie !! he's such a nice guy!

It's deffo the 2007 helmet !

[sleenster]

Google translated from Swedish

Advertisement company makes mobile game with racing star

2010-11-29
Thomas Arnroth



Next year the Swedish mobile advertising company 24MAS steps into the stock market, increasing sales from 100 million to over 200 million - and took the opportunity to make a racing game with Kimi Raikkonen.

24MAS working with advertising solutions for mobile phones. Their office is based in Nacka, but its operations are primarily in Southeast Asia and South America. It is a hot market 24MAS working on, and by selecting just east Asia and South America they can reach both large markets and consumers who would like to see some advertising if it can save money.

The company has annual sales in the years around 100 million with "good margins," according to CEO Tero Turunen. Next year, the figure doubled.

But amid all this 24MAS chose to do something completely different - a game.

- It's mostly a fun thing, but we will definitely make money on it and it will be good marketing, "says CEO Tero Turunen.

24MAS mission is to offer mobile users free or subsidized apps to the users see ads when the app starts on your mobile. Three of the four apps are games. Advertisers are really big companies (think Coca-Cola and McDonald's) who see this type of advertising as part of a larger marketing strategy where traditional advertising is also included.

24 MAS cooperates with mobile operators and also in addition has hosting solutions for apps. Revenue comes from advertisers and is shared between 24MAS and operators.

The gameplay allows 24MAS to approach the gaming market from an entirely different side from normal online gaming companies. While game developers usually only have a game idea and then looking marketing channels, starting with 24MAS already has clear channels and media partners and are looking for game developers.

- Yes, it is a bit reversed but actually pretty smart. We already know that the game will sell well, we already know that we will have an international launch, where we release the game simultaneously in ten countries, although the actual development work has not even started yet, "Turunen said.

And it is not just any game, but a racing game with Kimi Raikkonen. For those who do not like motorsport says maybe the name doesn't mean so much, but right now the Finn is motorsport's Michael Jordan. He was both the Formula 1 champion and regarded as the world's fastest driver a few years ago before he chose to commit to rallying instead.

Even more interesting is perhaps that Kimi Raikkonen's name is one of the most famous, he ended up in 36th place on Forbes celebrity list two years ago. Last year, Tiger Woods, the only sports person in the world that earned more money.

So why would he make a game?
- I know Kimi of old and everything started well with that he invested in 24MAS. We talked and he said he wanted to make a game to strengthen their brand and that he likes the new technology. It was a fun idea simply says Turunen.

Within weeks it should be clear who makes the game, Turunen hoping for a Swedish company, but there are also companies from Asia and competing for the mission. The game is released first as a mobile game, also later for the PC.

- F1 is huge both in South America and Asia, so our markets are perfect for a Kimi Räikkönen game. Part of the proceeds goes to a fund to provide scholarships to young racing drivers. It gives the project an extra dimension.

Whether it will lead to more games Turunen does not know.

- No, it is not certain, it will at least not be a new business for us, " he says.

In addition to decisions about who should do the game also awaits a decision within the next few weeks about exactly how next year's IPO should look like. That it should be done is clear, however, not the list to choose. 24MAS now owned mostly by its founders and its management, but has a total of 1700 shareholders.

- It has of course been many spectacular takeover in the industry over the past year, but we chose not to go that route but to become a public company. There is a long term strategy on our part. There is a huge potential for growth and development for the company, and we believe this is the best way for us to go.

24MAS currently has one hundred employees. Half are located in Sweden, the rest in offices in Malaysia, Singapore, Chile, Argentina, Brazil and soon in Bangkok.

http://it24.idg.se/2.2275/1.356100/anno ... ingstjarna